Magic: The Gathering videos, print ads, packaging and naming.
First up, videos. Please scroll down for print, packaging, and naming.
To date, the most popular Magic: The Gathering video ever. There were a few challenges facing us in
terms of how to create videos with a modest budget. CG was obviously out, but Magic had a vault of outstanding art at its disposal. I found out about 2.5D animation, and specifically, a firm in
L.A. which was on the vanguard of it. I contacted the founder of that firm—Nylon—and thus began a long partnership. Nylon was able to take existing Magic art and "animate" it, using the
aforementioned 2.5D tech. This set the tone for dozens of Magic videos.
I came up with the concept (there's a great, career-highlight story behind that), script, cast the
voice, and provided direction.
People loved it—read the comments!
Two of 10 spots that ran on the "Adult Swim" block of shows on Cartoon Network. Shot on the PotatoCam2000™.
The way this guy is looking at that $3.95 pack of cards, you'd think that he'd previously suffered head trauma.
A bunch of Magic trailers for game expansions. Concept, script, voice-casting/direction, and art direction for all. Oh yeah, I also wrote the contracts, worked with Legal and Localization, and supervised the production of them.
First of six "learn to play" Magic: The Gathering videos.
Trailer for Magic Online.
Acquisition print ads. Most Magic ads I created targeted existing, core players, and were by design, too hermetic for an acquisition audience.
The Geek Billionaire campaign was a big, fun, deal. Web page. Tons of banner ads of all sizes/types (I've only included a couple, further down). Print ads (which got a mention in the PNW Marketing magazine). This campaign resulted in a lot of new players, which resulted in a lot of new money for Wizards of the Coast, and a PERSONAL "Thank you" from the CEO!
Some ads from the "Play Big" campaign.
"Millions" 3-pager and the trade ad.
One of the "Onslaught" ads. This, and the others, used "_____phobia" headlines. If the reader looked up the phobia, they'd get a clue as to what the set was about.
Some Theme Decks and display boxes. I came up with their names and wrote the package copy.
A handful out of the dozens of ad cards I wrote. These cards were included with the game cards in Booster Packs and Theme Decks.
Posters.
Landing pages and banner ads. I literally wrote hundreds, but they're all swf files, and Adobe said "adios" to Flash a year ago. Until I can figure out how to convert them, these screencaps of a few will have to do.
